Discover Best Practices & Practical Guidance
Discover Best Practices
This Best Practice selection compiles numerous challenges and barriers to immunisation that have been successfully addressed, providing practical examples and lessons learned. These case studies are downloadable one-pagers featuring real-world insights and approaches to enhance immunisation delivery.
Get in touch
Talk to one of the team about challenges you’re facing and find out how we can help
Practical guidance to build vaccine confidence
At MSD, we are committed to supporting UK healthcare professionals and decision-makers involved in vaccination. To help you navigate conversations around vaccine hesitancy and misinformation, we’ve developed a series of bitesize educational videos featuring expert insights from Dr Nikita Kanani MBE.
Dr Kanani is a GP and award-winning NHS leader, formerly National Medical Director for Primary Care at NHS England, where she played a pivotal role in delivering the UK’s largest COVID-19 vaccination programme. She is passionate about improving health equity and empowering healthcare professionals with practical strategies for effective communication.
Scroll down to watch all three videos and strengthen your approach to vaccine confidence.
Challenging Misinformation
Learn practical approaches to respectfully challenge misinformation and support informed decision-making about vaccination (5 min 47s).
Talking to Parents About Vaccination
Discover effective ways to engage parents and carers, helping them feel confident in their vaccination decisions (4 min 48s).
Talking to Teenagers About Vaccination
Explore best practices for building trust and having meaningful conversations with teenagers about vaccination. (4 min 27s).
GB-NON-13158 | Date of Preparation: September 2026
Adverse events should be reported. Reporting forms and information can be found at https://yellowcard.mhra.gov.uk or search for MHRA Yellow Card in the Google Play or Apple App Store. Adverse events should also be reported to Merck Sharp & Dohme (UK) Limited (Tel: 0208 154 8000).
Merck Sharp & Dohme (UK) Limited Registered Office: 120 Moorgate, London, EC2M 6UR, United Kingdom. Registered in England No. 233687 © 2026 Merck & Co., Inc., Rahway, NJ, USA and its affiliates. All rights reserved.
GB-NON-13452 | Date of Preparation: August 2026
Hide Footer
