Building Vaccine Confidence with Dr Nikita Kanani
Building Vaccine Confidence with Dr Nikita Kanani
At MSD, we are committed to supporting UK healthcare professionals and decision-makers involved in vaccination. To help you navigate conversations around vaccine hesitancy and misinformation, we’ve developed a series of bitesize educational videos featuring expert insights from Dr Nikita Kanani MBE.
Dr Kanani is a GP and award-winning NHS leader, formerly National Medical Director for Primary Care at NHS England, where she played a pivotal role in delivering the UK’s largest COVID-19 vaccination programme. She is passionate about improving health equity and empowering healthcare professionals with practical strategies for effective communication.
Scroll down to watch all three videos and strengthen your approach to vaccine confidence.
Challenging Misinformation
Learn practical approaches to respectfully challenge misinformation and support informed decision-making about vaccination (5 min 47s).
Talking to Parents About Vaccination
Discover effective ways to engage parents and carers, helping them feel confident in their vaccination decisions (4 min 48s).
Talking to Teenagers About Vaccination
Explore best practices for building trust and having meaningful conversations with teenagers about vaccination. (4 min 27s).
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GB-NON-12341 | Date of Preparation: December 2025
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